There is a right way and a wrong way of doing Twitter. Not having a Twitter page is an awful thing to do. Having a Twitter page and not using it might be an even less forgivable sin. For the people and businesses that do have Twitter, it should be done to get a maximum return (whatever the person or business considers the “achievement”). For some businesses, achievement means being top of mind. Others desire the achievement of turning Twitter into revenue. In order to do that, Twitter has to be managed correctly.
According to the Tao of Twitter, content is king. It could be a photo, video, blog, sale, review, or even a joke. That doesn’t mean a business should always directly sell or advertise people all the time. People have become tired of that, so they tend to tune that out. Mark Schaefer, author of Tao of Twitter, the keys are to ensure you follow a group of people that are providing good content, that you return the favor and share good content to your followers, and that you commit to being genuinely helpful to the community.
When it comes to blogging and sharing information about traveling for small money, travel bloggers are some of the best at sharing content that is insightful, meaningful, and even makes them a profit. A couple of my favorite blogs are Million Mile Secrets, The Points Guy, and Mile Value. These are my go-to sites and follows on social media. What puts them at the top of my list is their wealth of knowledge and real world experience when it comes to credit card points, airline miles, and more. If not for these websites and others, I would never be able to travel as I do for as cheaply as I do. What’s best about these bloggers is that I don’t have to physically go to their site to check for new content because it comes to me on social media.
These bloggers are also some of the most regular bloggers out there. Typically, you’ll find at least one post a day. Other days, you may find multiple posts, but very rarely will they have a day without a post. Secondly, you will also typically find them in the comments section replying to readers with questions. This helps with all sorts of questions that might arise. I’ve learned almost as much from the comments and answers as I do reading the blog. This is a tremendous way to create value for the reader to read the blog and participate in the conversation.
I hope I can do the same in my own blog.